Castillo Pérez, Eduardo Enrique and Erazo Salazar, Jennifer Vanessa and Portillo Menjivar, Fátima Elizabeth (2023) Tourist product: handmade. Other thesis, Universidad de El Salvador.

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Abstract

It is being said that creativity is a way to control chaos, therefore deal with great obstacles can help people to be smarter and more creative. Back in 2022, many small businesses emerged with good ideas to overcome the Quarantine. This tourist product was not the exception, it is a product that was adapted to the circumstances and needs of handmade customers. Who has not seemed a napkin ring or a cell phone support? All of us, probably, but what about a handmade one? So, for that was necessary to stay connected making use of technological devices, however there were many deficiencies in terms of accessories that’s why we decide to create an entrepreneurship of handicrafts with ecological materials, with exceptional quality, interesting illustrations which the client will feels satisfied , with the main purpose to produce an emotional connection between the client and the article. As an entrepreneurs we provide security, transparency, and legality to the customer, it is also essential to highlight the element of what represents a craft; that exchange of heritage whether cultural or religious always trying to supply the needs and expectations of the customer who is acquiring this article. Keywords: Handicrafts; handmade; tourism product; technology; design; business; Ecological materials; entrepreneurs; quarantine ; customer.

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