Osorio Dimas, Ángela Margarita (2023) Crazy pineapples of my land. Bachelor thesis, Universidad de El Salvador.

Preview

Text 14104633.pdf Download (1MB) | Preview

Abstract

Nowadays, tourism is one of the main contributors to national development. It plays an important role in the nation's economic development by bringing in needed foreign exchange and creating jobs. In other words, it is not just for moving to different countries and visiting other places around the world. Tourism helps to improve social development through knowing more about cultures, traditions, people and history. To promote a gastronomic product requires not just strategies but also purposes due to food has emerged as one of the motivations for people to travel and has an important multiplier effect in tourism destinations and choices. Additionally, food has been a key attraction to any destination and is widely featured in promotional literature by many destinations. This phenomenon is one of the signs to show the potential of food as a tourism product. This growth in interest in local products is linked to their regional or local heritage and is valuable for the tourism industry. The main purpose of this report is to explore the potential of food as a tourism product to identify and distinguish the potential of food as an image for the marketing of destinations through the following four chapters. Being known as a part of culture and richest creativity in gastronomic product that El Salvador has in this area. The main objective is to present a rich gastronomic product that can be consumed immediately, respecting the tastes of consumers and that they can feel identified with the culture of the country.

Actions (login required)

View Item