Vivas Hernández, Paola Jeannette (2022) Touristic service “Relatos de café”. Bachelor thesis, Universidad de El Salvador.

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Abstract

For almost a century, coffee has had a very important role in El Salvador's history and economy; and, it has become an essential element of our cultural identity. But, people have forgotten that coffee is more than an agricultural product, there is a whole world ready to be explored; such as, Coffee tourism; It is necessary to mention that tourism has become one of the most important economic activities in the world. This project is focused on exploring this new market that is been emerging on these days. That’s why I wanted to take advantage of it and propose a new different and particular project; and, that's how "Relatos de Café" was born. In order to execute this innovative project, the entrepreneurs investigated deeply the place where "Relatos de Café" is located, to evaluate how this new business will impact the town, they have done a deep research about the Salvadorean laws to take care of their users and customers; but also, to take care about the environment. Besides that, they have a very strong mission, vision and values, they have also thought about the marketing strategies to be successful and the budget to launch "Relatos de Café" to the market. After all the research that they have done, "Relatos de Café" is ready to open its doors to international and national public.

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