Huezo Hernández, Gloria Yanira and Méndez Carrillo, Gladis Telma (2023) Tourist product: my astronomical circuit. Other thesis, Universidad de El Salvador.

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Abstract

The present work which is a tourist product with the name of my astronomical circuit, is being worked on for the purpose of creating a product which must be innovated, competitive, environmentally friendly that exceed the expectations of tourists which can be nationals or internationals people. By reading this document many people will feel motivated and interested in investing time and money in tourism and they will see this area with another different perspective. As well as this work has been created with the intention of presenting a new touristic product which is called my astronomical circuit “. This touristic product can be described as a new place to visit if people enjoy watching the stars at night or just to escape from the city and have a breath in a small town away from it. This place is specifically located in San Juan Talpa; department of La Paz. Finally, we will show the product cost as well as the calculation to stablish a price per tour; which is the service we will provide to our customer, it is important in all type of entrepreneurship that we take in to account all the direct and indirect costs for the facilities to be in good standard; along with it, we will present the logo and the name which have been carefully studied to attract the interest of tourist as this makes a strong first impression and it is the foundation of a brand identity, must be memorable, separates you from the competition and fosters brand loyalty; at the end, this work will help us taking our first steps to create a new service that can become in a great one. Key words: tourism ; entrepreneur ; economy ; product ; innovation.

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