Huezo Olaizola, Jesús Alexander and Márquez López, Marcos Ubence and Palma Cáceres, Verónica Carolina (2023) Tourist service: Güija Tours /. Bachelor thesis, Universidad de El Salvador.

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Abstract

Since this project is about tourism, let us start with the meaning of tourism. According to the article “Introduction to Tourism” written by Bob Holland: tourism means the temporary short-term movement of people to destinations outside the places where they normally live and work, as well as their activities during their stay at these destinations. It should be noted that all tourism should have some travel, but not all travel is tourism . After introducing the word tourism, it is important to mention that El Salvador is a beautiful country that has plenty of richness for tourism, which has helped to transform the country in an attractive place to visit for local and international tourists. This paper is to present a touristic service that will be available in El Salvador; specifically, in the Güija Lake, Santa Ana. As stated in the objectives, the main aim is to provide entertainment and relaxation to tourists, highlighting the natural responsibility and the sustainability of the country. The project presented here has been structured in four chapters. The first chapter describes the tourist service and its characteristics. In the second chapter, it has been outlined the history of tourism, details about the country's cultural identity, and the strategic plan to develop the project. The third chapter includes: the entrepreneur profile, responsibility of the entrepreneur, and our market niche. The fourth chapter contains specific characteristics about our project such us: the slogan, mission, vision, and the table of costs. Finally, the last chapter contains the bibliography and webgraphy.

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