Garcia Miranda, Luis Arnoldo and Mayorga Marroquín, Estefany Fabiola (2023) Suchitoto Lovers Tours. Bachelor thesis, Universidad de El Salvador.

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Abstract

The present work shows Suchitoto Lovers Tours as a tour operator that has the intention of providing a relaxing and captivating experience to national and international tourists allowing them to know Suchitoto respecting their roots and their inhabitants. The objective as tour operator is to promote tourism from a perspective focused on the culture and charm of the resources that the municipality has to offer. This idea has been translated by taking into account various aspects that align with sustainable development strategies. In addition, to learn about the tourism sector, it was investigated how tourism has been developed over the years. Similarly, the natural resources and elements that make up the cultural identity of the inhabitants of Suchitoto were identified. Subsequently, a plan was devised that aims to get the tour operator to attract a constant flow of customers. Another important aspect was the definition of the profile necessary to successfully overcome the difficulties that arise when undertaking, at the same time as assuming the responsibilities corresponding to the position. Also, the area in the market to which Suchitoto Lovers Tours is focused was established, based on this, it is also detailed the most appropriate way to interact with customers and allies. On the other hand, the distinctive elements and values of the tour operator were identified. In conclusion, taking into account all the aspects mentioned above, Suchitoto Lovers Tours can create an experience by which tourists can get involved in a unique journey knowing the colonial architecture, cultural heritage and natural wealth that Suchitoto has.

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