Méndez Lucero, Ricardo Alejandro and Parada Avilés, Roberto Carlos and Quintanilla, Miguel Sonai (2023) Poza Verde Tours. Bachelor thesis, Universidad de El Salvador.

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Abstract

The creation of new and innovative tourism products in El Salvador has become a fundamental pillar for entrepreneurs in these times because people are getting interested more in how the entrepreneurs redesign and give another perspective in business. The project is located in the department of San Salvador in the municipality of San Miguel Tepezontes where the Poza Verde and different isles are the main sources to develop the activity. This document shows how the project takes into consideration different items to assure success such as the creation, alliances, government support, environmental responsibility, sport, marketing, logistics, values, ethic, laws and regulations. The main objective of this project is to be a new option of tourism in El Salvador that boost economy in the community, to transport the people to a different place where they can be in contact with nature, fun and traditions in an educational sense to preserve hydric resources in the county.

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